chapter 11.1 Flashcards
something that can’t be touched
intangible
a service that cannot be separated from the person who performs it
inseperable
each service is almost always unique
variable
services that cannot be stored for later use
perishable
can be changed to meet new customers needs: features, usage, protection
product elements
facts about a good or service: service and option features
features
indicator of a product’s excellence
quality
the three quality levels
premium, moderate, and value
the way something is used
usage
the way something is used
usage
steps carried out in a specific order to successfully complete a task
instructions
the act/process of putting a good in a certain place and getting it ready for use
installations
the act/process of putting a good in a certain place and getting it ready for use
installations
people and resources available to help customers with usage problems
technical support
intended to protect the product, user, or both
protection
verify product safety
safety inspections
protects products until customers are ready to use them
packaging
written document that states the quality of a product with a promise to correct certain problems that might occur
warranty
a promise that a product has a certain quality or will perform in a certain way
guarantee
repair services
maintenance
all the goods and services a business sells
product mix
a group of closely related within the product mix
product line
the number of product lines a company offers
product width
the specific model, color, or size of products in a line
product item
the number of product items within a product line
product depth
the process of deciding which products will appeal to the target market
product planning
sold to consumers for their personal use
consumer products
bought often with little effort
convenience goods
unique items that consumers are willing to spend considerable time, effort, and money to buy
specialty goods
purchased after comparing price, quality, and style in more than one store
shopping goods
items sold to businesses for use in their operations
business products
natural/ man-made materials that become apart of a manufactured product
raw materials
used in product manufacturing
process materials
a part of a finished product
component parts
large machines/equipment used for product purposes
major equipment
supplies are products for basic office needs
office equipment
tasks necessary to keep a business running
business services
