Chapter 11.2 Flashcards
Buyers market
One with abundance of goods and services.
Sellers market
One with a shortage of goods and services.
Person marketing
Attract the attention, interest, preference of a target market toward a person.
Place marketing
Attract people to a particular area, such as city, state, or nation.
Event marketing
Marketing or sponsoring short-term events such as athletic competition.
Cause marketing
Marketing of a cause or social issue, such as drug abuse or childhood hunger.
Organization marketing
Influences consumers to accept the goals of, receive the services, or contribute in some way to an organization.
Marketing strategy
Created by studying target markets and creating a market mix to satisfy the chosen market.
Consumer product (B2C)
Goods and services, such as GPS systems, and a haircut, that are purchased by end users.
Business products (B2B)
Goods and services purchased to be used, either directly or indirectly, in the production of other goods for resale.
Target market
Group of potential customers toward whom it directs it’s marketing efforts.
Popular Science
Geared toward readers who are interested in science and technology.
Bon Appetit
Aimed at readers who are interested in fine food and cooking.
