Chapter 11 - Terms and Questions Mid Term Flashcards
hypothetical illustration
an imagery scenario that illuminates a point
attention material
the part of the introduction designed to capture audience interest
rhetorical question
question asked solely to stimulate interest and not to elicit a reply
overt response question
question asked to elicit a direct, immediate reply
orienting material
part of introduction that gives listeners the information they need to fully understand and believe the rest of the speech
credibility
audience perception of a speaker as believable, trustworthy, and competent
preview
preliminary look at the highlights of a speech
clincher
final statement in a speech that drives home the key concept
Why is it necessary to have attention material?
to grab the audience’s attention
purpose of the orienting material
gives the audience an idea of what will be covered, and shows that you are well prepared and won’t waste their time
How to give listeners an incentive to listen to the speech?
use orienting material
How does a preview of main points reassure the audience?
shows you are well prepared and are not going to waste their time
Why do you not end a speech abruptly?
it doesn’t give a sense of closure
Why should you restate your main point in the conclusion?
people perk up at the end, so that is your last chance to get your message across