Chapter 11: Complex Experimental Designs & Inferential Stats* Flashcards
Curvilinear relationship
requires at least 3 levels of the independent variable
Complex (factorial) design
research with 2 or more independent variable (i.e. factor) and with each IV also having more than one level; Number of levels of first IV x Number of levels of second IV
Factor
any outcome that you expect to be related to some outcome variable e.g. IV that affects DV
What 2 distinct kinds of information do factorial designs yield?
main effect and interaction
Main effect
the direct effect of an IV on a DV, ignoring any interaction with other IVs
Interaction
When the effect of one IV on the DV depends on the level of another IV; parallel=no interaction; not parallel=interaction
Marginal mean
average score of all participants in one condition of one independent variable, collapsing across the levels of the other IV
Moderator variable
third variable that influences the relationship between an IV and DV; effect is revealed as interactions
Simple main effect
effect of one IV on the DV at one particular level of another IV; mean difference at each level of one IV
IV x PV design
factorial design that includes both an experimental IV and a non-experimental participant/person variable; allows researchers to investigate how different types of people respond to the same manipulated variable
Mixed factorial design
a factorial experimental design that includes both between-subjects and within-subjects variables (IV x PV)
Inferential statistics
statistics that estimate whether the results observed based on sample data are generalizable to the population from which that sample was drawn
Statistically significant
observing that an outcome has a low probability of occurrence (p-value < .05), assuming that H0 is correct; difference between groups reflects a real difference in population
Significance or alpha level
0.05; how willing you are to be wrong if you conclude there is an effect in the population; threshold probability which a test statistic is deemed to be unlikely to have come from sampling distribution
Steps in null hypothesis significance testing (NHST)
(1) Formulate the null hypothesis and assume H0 (2) Collect data (3) Calculate p-value of getting such data or even more extreme data (4) Decide whether to reject or retain H0