Chapter 11 - Being Credible and Using Evidence Flashcards
source credibility
the audience’s perception of your effectiveness as a speaker
competence
the degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed; an aspect of credibility
trustworthiness
the degree to which the speaker is perceived as honest, fair, sincere, honorable, friendly, and kind; an aspect of credibility
dynamism
the extent to which the speaker is perceived as bold, active, energetic, strong, emphatic, and assertive; an aspect of credibility.
common ground
the degree to which the speaker’s values, beliefs, attitudes, and interests are shared with the audience; an aspect of credibility.
sleeper effect
a change of audience opinion caused by he separation of the message content from its source over a period of time.
personal experience
your own life as a source of information
reference librarian
a librarian specifically trained to help you find sources of information
search engine
a program on the internet that allows users to search information
heuristics
mental shortcuts used to make decision– for instance, evaluating sources
bibliographic references
complete citations that appear in the “references” or “works cited” cited section of your speech outline
internal references
brief notations indicating a bibliographic deference that contains the details you are using in your speech
verbal citations
oral explanations of who the source is, how recent the information is, and what the source’s qualifications are.
supporting material
information you can use to substantiate your arguments and to clarify your position
examples
specific instances used to illustrated your point