Chapter 10 - Topic Selection and Audience Analysis Flashcards
brainstorming
a creative procedure for thinking of as many topics as you can in a limited time
commitment
a measure of how much time and effort you put into a cause; your passion and concern for the topic
audience analysis
the collection and interpretation of audience information, obtained by observation, research and questionnaires.
inference
a tentative generalization based on some evidence
indirect inference
a tentative generalization based on observation
direct inference
a tentative generalization based on deliberately gathered data
belief
a conviction; often thought to be more enduring than an attitude and less enduring than a value
value
a deeply rooted belief that governs our attitude about something
immediate purpose
a highly specific statement using “should be able to” plus an action verb o reveal the purpose from the audience’s point of view
long-range goal
the larger goal or end you have in mind for your presentation
questionnaire
a set of written questions developed to obtain demographic and attitudinal information
demographic analysis
the collection and interpretation of data about the characteristic of people
attitude
a predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event
