Chapter 11&15

Question 1

Public opinion

Answer 1

What the public thinks about a particular issue or set of issues at any point in time

Question 2

Public opinion polls

Answer 2

Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population

Question 3

Straw Poll

Answer 3

Unscientific survey used to gauge public opinion on a variety of issues an policies

Question 4

Sample

Answer 4

A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion

Question 5

Exit polls

Answer 5

Polls conducted as voters leave selected polling places on Election Day

Question 6

Tracking polls

Answer 6

Continuous surveys that enable a campaign of news organization to chart a candidates daily rise or fall in support

Question 7

Push polls

Answer 7

Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate

Question 8

Random sampling

Answer 8

A method of poll selection that gives each person in a group the same chance of being selected

Question 9

Stratified sampling

Answer 9

A variation of random sampling l; the population is divided into subgroups and weighted based on demographic characteristics of the national population

Question 10

Margin of error

Answer 10

A measure of the accuracy of a public opinion poll

Question 11

Political socialization

Answer 11

The process through which individuals acquire their political beliefs and values

Question 12

Mass media

Answer 12

The entire array of organizations through which information is collected and disseminated to the general public

Question 13

News media

Answer 13

Media providing the public with new information about subjects of public interest

Question 14

Muckracking

Answer 14

A form of journalism, in vogue in the early twentieth century, devoted to exposing misconduct by government, business, and individual politicians.

Question 15

Yellow journalism

Answer 15

A form of newspaper publishing in vogue in the late twentieth century that featured pictures, comics, color and sensationalized news coverage.

Question 16

Narrowcasting

Answer 16

Targeting media programming at specific populations within society

Question 17

Citizen journalists

Answer 17

Ordinary individuals who collect, report, and analyze news content.

Question 18

On the record

Answer 18

Information provided to a journalist that can be released and attributed by name to the source

Question 19

Off the record

Answer 19

Information provided to a journalist that will not be released to the public

Question 20

On background

Answer 20

Information provided to a journalist that will not be attributed to a named source

Question 21

Deep Background

Answer 21

Information provided to a journalist that will not be attributed to any source

Question 22

Content regulations

Answer 22

Limitations on the substance of the mass media

Question 23

Equal time rule

Answer 23

The rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any

Question 24

Press release

Answer 24

A document offering an official comment or position

Question 25

Press briefing

Answer 25

A relatively restricted session between a press secretary or aide and the press

Question 26

Press conference

Answer 26

An unrestricted session between an elected official and the press

Question 27

Media effects

Answer 27

The influence of news sources on public opinion

Question 28

Agenda Setting

Answer 28

The process of forming the list of issues to be addressed by government