14&16 Flashcards
Nomination campaign
Phase of a political campaign aimed at winning a primary election
General election campaign
Phase of a political campaign aimed at winning election to office
Campaign manager
The individual who travels with the candidate and coordinates the campaign
Finance chair
The individual who coordinates the financial business of the campaign
Communications director
The person who develops the overall media strategy for the candidate
Press secretary
The individual charged with interacting and communicating with journalists on a daily basis
Campaign consultant
A private-sector professional who sells to a candidate the technologies,services, and strategies required to get that candidate elected
Pollster
A campaign consultant who conducts public opinion surveys
Voter canvass
The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone
Get-out-the-vote (GOTV)
A push at the end of a political campaign to encourage supporters to go to the polls
Hard money
Campaign contributions that are regulated and limited by the federal election commission
Soft money
Campaign contributions that are not regulated or limited by the federal election commission
Political action committee (PAC)
Officially registered fund raising organization that represents interest groups in the political process
Public funds
Donations from general tax revenues to the campaigns of qualifying presidential candidates
Matching funds
Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury
527 political committee
Tax-exempt organization created to raise money for political activities such as voter mobilization and issue advocacy; not subject to FEC disclosure rules
501(C) group
Nonprofit, tax-exempt interest groups that can engage in varying levels of political activity; not subject to FEC disclosure rules
Positive ad
Advertising on behalf of a candidate that stresses the candidates qualifications, family, and issue positions, with no direct reference to the opponent
Negative ad
Advertising on behalf of a candidate that attacks the opponents character or platform
Contrast ad
Ad that compares the records and proposals of the candidates , with a bias toward the candidate sponsoring the ad
Inoculation Ad
Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
Social capital
Cooperative relationships that facilitate the resolution of collective problems
Civic virtue
The tendency to form small-scale associations for the public good
Interest group
A collection of people or organizations that tries to influence public policy