chapter 10: tech mediated social relationships Flashcards
The study of how mediated communication becomes integrated into daily life and impacts society has a long radiation which started with what?
Toronto School of Communication
what did Havelocks theorizing stress?
the political, social, and cultural changes brought about by the move from oral societies to literate societies
- written world becomes absolute knowledge
- received strong criticism
what did Ong (1991) investigate?
social change resulting from electronic media such as television, the telephone, and radio
argued that different notions of orality could exist, some if which are directly linked to print culture
KEY IDEA: move from dichotomy of written and oral
what were the diff types of orality/print culture and what do they both entail?
primary: prior to written communication though means of expression used on oral societies
secondary: form of post-typography because in it oral communication is dominant over the written word
- describes a verbal era that integrates elements from both oral and literate societies
what is an example of secondary orality?
CBC new report on television that makes reference to a tweet by a politician (print culture on social media)
what did innis work on and theorize about?
structural changes resulting from literacy
Theorized about media bias (transforming power of media in human affairs)
what were the two forms of communication that he distinguished between and what d they entail?
time bias = oral societies that emphasize community building
- change occurs slowly as culture, info, and knowledge are only transferred through oral means
space bias = literate societies that favoured imperialism and commerce because writing allowed for the easy dissemination of ideas and information over vast distances
why was the impact of the telephone not radical?
people came to rely on the telephone gradually, as the technology became embedded in existing social norms and practices
true or false: social change that the telephone brought about was the rewriting of social boundaries set out by class, race, and status
true
what is social accessibility?
people who were previously inaccessible, such as public figures should suddenly be reach directly and instantly
how has the telephone opened up sheltered realism such as the home?
- new communications technologies lessened the family’s control over what was admitted within its walls
- telephone became widely adopted in Western societies and has had widespread social consequences
what are digital immigrants?
individuals who learn how to use the Internet late in life and have been generally slow and apprehensive in adopting novel forms of communication
what are digital natives?
individuals who have grown up with the Internet and are unfamiliar with a pre-Internet time
