Chapter 10 Flashcards
What the public thinks about a particular issue or set of issues at any point in time
Public Opinion
Interviews or surveys with samples of citizens that are used to estimate the feels and beliefs of the entire population
Public opinion poll
Considered the founder of modern day polling
George Gallup
Unscientific survey used to gauge public opinion on a variety of issues and politics
Straw poll
Taken for the purpose of providing information on an opponent that would lead respondents to vote against the candidate
Push polls
Continuous surveys that enable a campaign or news organization to chart a candidates daily rise or fall in support
Tracking poll
Conducted as voters leave selected polling places on Election Day
Exit polls
The process through which individuals acquire their political beliefs and values
Political Socialization
People don’t care until it starts to affect them
Latency
