Chapter 10-14 Flashcards
Personal inventory
An analysis of your own reading, viewing, and listening habits and behavior to discover topics of personal interest
Brainstorming
A creative procedure for thinking of as many topics as you can in a limited time
Commitment
A measure of how much time and effort you put into a cause; your passion and concern about the topic
Ways to develop topics
Brainstorming
Personal inventory
Audience analysis
The collection and interpretation of audience information obtained by observation, inferences, questionnaires, or interviews
Captive audience
An audience that has not chosen to hear a particular speaker or speech
Voluntary audience
A collection of people who chose to listen to a particular speaker or speech
Demographic analysis
The collection and interpretation of data about the characteristics of people
Attitude
A predisposition to respond favorably or unfavorably to a person, object, idea or event
Belief
A conviction; often thought to be more enduring than an attitude and less enduring than a value
Value
A deeply rooted belied that governs our attitude about something
First method of audience analysis
Observation; building information about the audience through the senses
Method 2 of audience analysis
Draw an inference based on characteristics of the audience
Third method of audience analysis
A formal data collection through a questionnaire
Microtargeting
A method of bringing national issues down to the individual level
A very specific method of audience analysis that makes it easier to pinpoint specific demographics within a large group
Source credibility
The audiences perception if your effectiveness as a speaker
Competence
The degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed; an aspect of credibility
Trustworthiness
The degree to which the speaker is perceived as honest, fair, sincere, honorable, friendly and kind; an aspect of credibility
Dynamism
the extent to which the speaker is perceived as bold, active, energetic, strong, empathic and assertive; an aspect of credibility
Common ground
Also known as co-orientation, the degree to which the speaker’s values, beliefs, attitudes, and interests are shared with the audience; an aspect of credibility
Examples
Specific instances used to illustrate your point. Evidence only works if audience accepts the accuracy.
Narratives
Stories to illustrate an important point. Focus more on telling a human story.
Surveys
Studies in which a limited number of questions are answered by a sample of the population to discover opinions on issues.
Testimonial evidence
Written or oral statements of others’ experienced used by a speaker to substantiate or clarify a point