chapter 1 - lecture 3 Flashcards
what are the methods of collecting data
1) observation
- naturalistic
- laboratory
what is naturalistic observation
observing in one’s natural environment
what is laboratory observation
observing but research offers control
what are interviews and surveys
quick way to get information regarding the beliefs, feelings, and experiences of people
what are the limitations of questionnaires
people give socially desirable answers, lie, misunderstand the questions
what is a case study
in-depth look at person or small number of people to examine the unique aspects of their life that cannot be replicated
what is correlational research
describes the strength of the relationship between 2 or more events or characteristics
NOT their cause!
CORRELATION DOES NOT = TO CAUSATION
ex: there is a correlation between height and weight, higher education and more money one makes
what is an experiment
- best for showing cause and effect relationships between 2 variables
- tests a hypothesis (ex: aspirin relieves headaches)
how does an experiment work
- manipulate one variable = the independent variable = the treatment (aspirin)
- then, one observes and records the resulting changes in the other variable (relief of the headache) = dependant variable
characteristics of conducting research
one must also have an experimental group and a control group and assign subjects RANDOMLY
what is an experimental group
the group given the particular treatment (ex: aspirin)
what is a control group
- the group used for comparison purposes (ex: sugar pill)
- this group does not get the special treatment but is similar in other ways to the experimental group (age, sex, race)
what 2 approaches are used in time span research
1) cross sectional approach
2) longitudinal approach
what is the cross sectional approach (1)
people from different ages are compared at one time
- ex: testing 5, 8, 11, 15, 25 and 45 year olds to see if there are memory differences between the groups
what are the advantages of the cross sectional approach
- time efficient
- do not have to wait for people to age
- inexpensive