Chapter 1- Introduction

Question 1

What is strat mgmt

Answer 1

1. Major initiatives- top mgmt-owners- resources.
2. Specify- mision…… - develop policies
3. Improved performance
4. Competitive advantage
5. Small and large organisation
6. Cont process- evalates-controls business

Question 2

Balanced scorecard

Answer 2

1. improve organisational perf
2. Focus Attention
3. Measuring and arranging
4. Array of financial and operational obj

Question 3

Critical Success Factors

Answer 3

1. Key factors - essential for success
2. based on logic not theory
3. based on experience
4. created internally through brainstorming
5. used to pinpoint - key result areas

Question 4

KPI

Answer 4

1. Help define and measure progress towards organisational goal
2. Quant measurements of CSF

Question 5

Business Dashboard

Answer 5

1. Signs about business

2. Limited to show summary , key

Question 6

Levels of strategy

Answer 6

1. Corporate strategy
2. Business level strategy
3. Functional level strategy

Question 7

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Answer 7

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