Chapter 1 - Human Inquiry and Scientific Inquiry Flashcards
Logic
The formal principles of reasoning that allow us to draw valid inferences
Observation
The gathering of data
Scientific inquiry
A rigorous process in which both logic and observation are used to understand the social or natural world
Theory
A systematic explanation of for the observations that relate to a particular aspect of life
Data collection
The process of observing phenomena
Data analysis
The process of drawing statistical or interpretive inferences about patterns in a data set
Empirical
Originating in or based on observation or experience
Social regularities
Patterns of co-occurrence between variables or patterns of meaning or meaning making
Aggregate
The whole of something
Communication studies
A discipline of study that coheres around the production, transmission, uses, and effects of messages
