Chapter 1 Continuation Flashcards
Why does a fish not know it is wet and how does this relate to us and mass media
It is so dominated by it that it is unaware of the condition
- unconscious of presence and influence
Schramms model of communication
What is there none of?
Explain why
No feedback why?
No source, no receiver, no communication process
Both interpreters are simultaneously source and receivers
All messages in reciprocation of other messages
Difference of schramms second model
Why is it called inferential feedback
Messages replaced with many identical messages
Specifies feedback
Inferential feedback because takes a day or so to receive feedback and must infer on their own what they could do to up ratings
What does culture help us to do ? A.k.a positive results of limiting effects
Negative ?
Meaningful distinction between right and wrong
Learned what culture wants from us
Unwilling to move past repetitive ways of thinking let people control what we think
How do we liberate ourselves from limits of culture?
Ability and willingness to learn in new patterned ways of thinking to change existing patterns and create our own
Bounded cultures/co cultures?
Culture serves to in this sense ?
What is the problem with this
Smaller than national
Differentiate us
Leads to division through communication
Role of technology
Technological determinism
It is machines and their development that drive economic and cultural change
Some people say the way we use technology ?
If we are at mercy of technology v we choose how to use it
Gives it significance
We don’t create culture
We utilize responsibly and construct our own culture
Technology overall ?
Changes basic element of communication but doesn’t relieve us of responsibility to use it right
Money shifts what
Those that think good
This that think bad
Audiences from consumers to products
(Selling to advertisers)
Quieted audiences voice and no more intimacy between maker and audience
Broadened communication
What did the duplication available by Gutenberg press allow for
Standardization and preservation to create verifiable bodies of knowledge
Growth of middle class
Spread of democracy
Industrial revolution caused what
More leisure time
Increase in technology
More money to spend
Large growing audience for printed info and entertainment
