Changes In Media

Question 1

What is the seismic shift in mass media encourage by ? And media producers are having to find ?

Answer 1

Internet digitization and mobility media producers are having to find new ways to deliver content to increasingly fragmented audiences

Question 2

Since media consumer? Is shifting media industries have to?

This includes understanding the

Answer 2

Behavior
Do business differently

New ways to deliver content
Deciding how much to charge
And on which platform to deliver content

Question 3

Definition of platform

Answer 3

The means of delivering a specific piece of media content

Question 4

How much change has there been in media consumerism due to technology alone ?

Answer 4

A lot

Question 5

Media consumption is at an all time

Answer 5

High

Question 6

Electronic sell through definition

Answer 6

Buying of digital movies

Question 7

Children 8-18 years of age

Answer 7

Are adept at multitasking

Question 8

Media multitasking definition

Answer 8

Simultaneously consuming many different kinds of media

Question 9

Media industries in transition as well which influences us a lot

Changes include

Answer 9

Concentration of ownership oligopoly and conglomerates

Rapid globalization

Fragmented audiences

Convergence

Hyper commercialization

Question 10

The flux

Concentration of ownership

Answer 10

Ownership of media companies is increasingly concentrated in fewer and fewer hands

Question 11

The flux

The potential impact of fewer markets

Answer 11

Oligopoly

When a market or industry is dominated by a few companies

Question 12

The flux

The few companies that form oligopolies are knows as ?

Answer 12

Conglomerates

When one company through mergers and acquisitions owns numerous companies involved in mass media enterprise

Comcast,Viacom, fox, news Corp, Disney, time warner

Question 13

Criticisms of conglomerates

Critics have accused larger companies of ?

So this sender of messages controls ?

Answer 13

Dominating media especially news and refusing to publicize or deem newsworthy info that would be harmful to their interests

The content receivers listen to read and watch as well as media channels from which receivers get the info and entertainment

Question 14

? of the audience in mass communication process is changing too

Since media are no longer able to compete on a mass scale media have to?

Individual segments of the audience are ?

Answer 14

Nature

Target smaller audiences that are alike in some important characteristics

Becoming more narrowly defined

Question 15

This is ?

Definition

Answer 15

Audience fragmentation

Audiences for specific media content are becoming more narrowly defined and audience itself is less of a mass audience

Question 16

Narrowcasting

Answer 16

Aiming broadcast programming at smaller more demographically homogenous audiences

Question 17

Niche marketing

Answer 17

Aiming consumer products at small more demographically homogenous audiences

Question 18

The costs involved in acquiring numerous or large media outlets and or reaching an increasingly fragmented audience must be ?

This leads to ?

Answer 18

Recouped somehow

Hypercommercialism

Increasing the amount of advertising and mixing commercial and no commercial media content

Question 19

The last change we see is in response to ?

Definition

Answer 19

Convergence

When two or more separate technologies/media merge into one that offers both

Question 20

What does convergence lead to

Answer 20

Erosion of distinction between media industries

We become platform agnostic -having no preference in where media content is accessed