Changes In Media 2 Flashcards
Day and date release
Simultaneously releasing a movie to the public in some combo of theatre video on demand DVD and download
Why is seismic shift taking place
Economic situation
Rapid technological advance
Shifting consumption behavior
Rules of media consumption have changed
Media industries good news
Literate media consumers good news
Readers viewers and listeners out there in great numbers and value mass communication experience
Consumption choices will shape media landscape and media process
What have media mergers done
Narrowed range of info and eternal intent available to people of all ideologies
Conglomerates as part of a larger company some fear
Are driven by bottom line and must contribute their piece of the pie
Some people see positive in conglomerates
Inevitable and necessary for fragmented audience to reach everyone
If not then financially insecure and that is greater threat because then advertisers will have greater control over them
Globalization issue of ?
Concern is misplaced some say
Concern is real some say
Diversity of expression
Pursuit of profit forces them to respect values and customs of places they operate from
Respecting customs and profits is short hand for pursuing profits at all costs
What are reasons to support globalization
Growing democracies and intertwining of worlds economies
Zone casting
Location based mobile advertising
Allows radio stations to deliver diff. Commercials to specific neighborhoods
Marketers directly send ads targeted at wherever you are in the moment
All the niches cause concern that
Taste publics
This diminishes culture since we will only be seeing what we want
But some say it allows us more discussion with each other
People bound by little more than taste in media
Product placement
New form of content called what
Integration for a fee of specific branded products in media content
Brand entertainment brands are part of and essential to program
Payola
Radio stations accepting payment from record promoters to play songs
Three things that drive convergence
Digitizations of info
High speed connectivity
Seemingly endless advance in technology which allows device to do more
Concentration
Synergy
The use by media conglomerates of as many channels of delivery as possible for similar content
Driving force between mergers and acquisitions
Audience fragmentation
If finds difficult to reach audience can reach components though various media industries
