Chapter 1 Flashcards
0
Q
an attempt to move an audience to accept or identify with a particular point of view
“emotional & reason”
A
Persuasion
1
Q
a form of instrumental communication relying on reasoning and proof to influence belief or behavior through the use of spoken or written messages
“pure truth”
A
argumentation
2
Q
high
involvement Peripheral Route “Gut”
(System One)
message influence or
attitude change
Low Central Route “mind”
involvement (System Two)
A
ELM (Elaboration likelihood Model)
