Chapter 1 Flashcards
1
Q
Action research
A
Research engaging with groups or communities specifically to solve problems
2
Q
Appeals
A
The bases of persuasion, for example: sex appeal and fear appeal in advertising
3
Q
Q methodology
A
A research approach used to assess an individual’s subjective understanding
4
Q
Social scientists
A
Researchers who share the assumption that the methods of science can be applied to researching and understanding human behaviour
5
Q
Triangulation
A
The use of two or more research methods to address the same research question
