Chapter 09: Social Media Flashcards
Organizations can use which of the following to capture interviews with customers, managers, and industry leaders?
Google Hangouts On Air
Meetup
Google Hangouts On Air
A social networking platform:
is limited within the barriers of time
prohibits interactions between unknown people
can be used for business purposes
can generate revenue only through member fee
can be used for business purposes
Which of the following typically involves the use of social networks to communicate and promote the benefits of products and services?
Social network shopping
Social media marketing
Door-to-door selling
Word-of-mouth marketing
Social media marketing
The two primary objectives of social media advertisers are driving traffic to a Web site to increase product sales and which of the following?
tailor a particular social media platform
raise brand awareness
create a conversation with viewers
reach people with desired characteristics
raise brand awareness
Abusive behavior, which involves the use of an electronic communications device, that is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress is known as which of the following?
cyberattacking
cyberharassment
cyberstalking
cybertexting
cyberharassment
Which of the following social network platforms enables users to visually share and discover new interests by posting images or videos to their own or others’ boards?
Yelp
MyDeco
A majority of social shopping platforms generate revenue through which of the following?
retailer advertising
sharing with retailers data about their members’ like and dislikes
membership fee
Internet service providers
retailer advertising
Which of the following employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization’s blog and social media accounts?
social media marketing
paid media marketing
organic media marketing
earned media marketing
organic media marketing
While using social networks as part of the hiring process, employers can:
screen applicants based on race or ethnicity
look at the profiles of potential candidates
legally violate federal laws
post messages on behalf of a candidate
look at the profiles of potential candidates
What percent of private employers surveyed say that they have dismissed employees because of something they posted on social media?
10 percent
15 percent
18 percent
22 percent
18 percent
Which social media platform provides filters that alter the user’s face by smoothing and whitening skin, changing eye shape, nose size, and jaw profile?
Snapchat
Snapchat
Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long as the company is not violating which kind of laws?
discrimination
hiring
protection
recruiting
discrimination
For a sex offender who is at Tier 2 of the Adam Walsh Act, how long do they need to remain registered.
Lifetime
6 months
15 years
25 years
25 years
Which of the following is currently the world’s largest professional network?
Meetup
Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission is known as which of the following?
cyberporn
cyberabuse
revenge porn
image manipulation
revenge porn
