Chapter 04 Flashcards
Culture is
The collective programming of the mind that distinguishes one group or category of people from another.
Understanding the local culture is critical to successfully managing international operations.
Cultural Frameworks
Tools for analyzing the pattern of norms, behaviors and customs that are common in a given society.
To classify countries and cultures, the Ronen and Shenkar’s Country Clusters ____
Countries are grouped by patterns of similarity in employees’ attitudes toward work and how well it met their needs.
Countries within a cluster are geographically close (except for immigration patterns) and share the same language and some basic cultural values.
Richer, more developed countries within each cluster are most like each other and most different from lesser developed countries in their cluster.
Within-country differences are the result of the increasing cultural diversity in some countries.
Examples of clusters in Ronen and SHenkar’s countrys
we control for the 11 cultural zones defined by Ronen and Shenkar (2013): African, Anglo, Arabic, Nordic, Germanic, Latin America, Near East, Latin Europe, East Europe, the Far East, and Confucian.
Limitations of ronen and shenkar
Clusters that are missing countries
Former states of the Soviet Union?
Misrepresentation of developing nations
China: rapidly developing and yet a global competitor
Assumed cultural homogeneity in regional clusters
Concepts (e.g., “harmony”) have a different meaning in each country (e.g., China, Japan, Korea).
Within-country differences that cannot be ignored
Economic, ethnic, religious, and racial differences.
Different types of Harmonies
Wa
Is the value that Japanese people place on group cohesion and group loyalty above individual needs.
Guanxi
Describes the business relationship building process in China that provides connections to influential persons and educates through sharing of information.
Inhwa
Refers to the “harmony” engendered by relationships between individuals of unequal status and power in South Korea.
Hofstede clustered countries based on:
Work-Related Value Dimensions
Individualism - collectivism
Whether people tend to view themselves primarily as individuals or as members of a group
Masculinity - femininity
Whether success and assertive acquisition or people and relationships are more highly valued
Power Distance
The extent to which people can accept large differences in power between individuals or groups
Uncertainty Avoidance
The extent to which people tolerate uncertain or ambiguous events
Long vs Short term orientation
Distinguishes between cultures that have a forward-looking perspective on life and those that are more concerned with the past and present
Indulgence - self reliant
Distinguishes between cultures that are free to enjoy life and have fun vs. cultures with strict social norms
Limitations of Hofstede Clusters
Cluster efforts overlook key countries
Eastern Europe countries and Vietnam.
Clustering ignores differences between countries within a specific cluster or quadrant
Wider generalizations made from Hofstede’s work are not tempered or qualified enough
Original results are based on work done forty years ago on a single large multinational firm.
Trompenaars’ Alternate: Another Look at Bipolar Cultural Dimensions
Outer-Directed
People who tend to accommodate their behavior to their situation in life.
Inner-Directed
People who tend to believe they control their own destinies.