CHap 5 Flashcards
Black hat SEO Strategies
provide temporary improvement in ranking but are unlikely to benefit a website long term due to violating guidelines
white hat SEO strategies
practices designed to manipulate search engine into giving a site good ranking whie also providing high value to searchers
link
anytime a user clicks from one page to a different page
what types of links do search engines favor
natural outline links (outlines in green)
Paid links are outlines in
blue
natural internal links are outlines in
orange
three sources to obtain information about yout search engine metrics
- search engines themselves
- people who work to improve rankings
- correlation data
backlinks
links from external sources pointing to that webpage
link profile
list of backlinks.
Total number of backlinks is important in…
determining popularity
Popularity metrics
- total number of backlinks
- backlinks from related/relevant websites
- anchor text
- link neighborhood
- link freshness
- link diversity
- social sharing
three categories of back links to a site
editorial, manual, manufactured
editorial links
links given spontaniously by another webmaster bc they link the content
manual links
links earned throigh direct effort, but require a 3rd party to sign off
manufactured links
made by the webmaster without any 3rd party approval
the easier a link is to obtain or build….
the less valuable it is from a ranking standpoint
long term strategy for building editorial links:
- create high quality, linkable content
- conduct outreach to increase the volume of webmasters linking to that content
directories
websites that catalog links to other sites
businesses can gain backlinks by asking various groups to link to them including:
- websites that currently mention the businesses bu do not link to it
- websites linking to the businesses competitors but not to the business
- customers or business partner for the business
4 attendees of events sponsored by the business - orgs of which the business is a member
citation
mention of the companys site without a linkg
guest blogging
guest blogging on low quality sites using loe quality content with deliberate anchor text links
message boards
allow internet users to engage in written conversations
content marketing
creating media content that entices and engages potential customers and has a commercial benefit for the publisher
