Chap 2 Flashcards
Ultimate measure of the quality of a websites design
ability to drive conversions
5 principles of a good web design
useable
conversion centered
customer segments
mobile first
conversion rate optimization
check list for a usable website
follows conentions
effective visual hierarchipages broken up into defined areas
obious whats clickable
eliminates distraction
format content to support scanning
what does a website need to be conversion centered
attention to action
context for the content/message
clear what its about from a scan
words encourage consversion
proves credibility
positive messaging
continuance
three question design framework
what are you offering?
Why should I pick you?
What do you want me to do?
All must be clearly answered to increase conversions
personas
ficticious person meant to represnt a segment of customers
a website should be designed primarily for…
a mobile device and adpat to fit larger screens
conversion rate optimization
gaining the highest possible conversion rate
Ex: A/B test
how to ensure your website is always improving
- making chages based on data
- employer user experience tests when web analytics data is insufficient
- make changes based on web design
- avoid redesigns
whats more important than the aesthetics of a navigation menu
the conent in the nav. menu
hero image
large image containing a call to action button
guidelines for a hero image
- high resolution and enticing
- text and call to action with the image should be simple
- utilize A/B testing to pick the best image
- ensure the image displays well on desktop and mobile
trust symbol
something that communicatest that the site is legit
Ex: Guarantees, high quality design, professional photos. testimonials
what is more important than a sites color
how the color contrasts to direct attention
the call to action button should be…
made with conversions in mind
landing page
first page that a visitor to a site sees.
types of landing pages
single product
multi product
lead generation
subscription
single purpose
on a single product landing page what should the visitor see withing seconds
product image
unique value proposition
call to action
how to proceed
familiar color scheme and logo
all well designed web pages have two things in common
- well designed to facilitate the behavior desied from the customer
- continually tested and updates to yield the highest possible converstion rate or profit
