Chap 1 Flashcards
Domain Name
Name of a website
Registrar
Company that manages the leasing of a domain name
Server
computer connected to the internet that fulfils information requests to the website
Web browser
software that displays webpage content to human users
IP address
standardizrd set of procedures for locating computers to another
domain name system
translations of domain names to IP addresses so requests for a specific domain are routed to the correct server
web hosting company
company that provides server space for others to run a website
security certificate
allows users to access your website without being observed by third parties
a secure connection to your website is indicated by
HTTPS and URL
transport layer security
encryption method used to prevent eavesdropping from thhird parties
Whato websites use HTML and Javascript for
to instruct web browsers how to diplay a webpage, but a content management system enables you to create content without haing to learn coding
AIDA model
process of customer creation
Awareness, interest, desire, Action
how a sucessful wbsite creates customers
- generate traffic
- drive conversions
- maximize revenue per conversion
4 types of traffic
- direct
- referral
- search
direct traffic
comes from offline advertising activities (TV commercial) or habit
advantage of direct traffic
visitors are aware of the business, and are more likely to take action
referral traffic
go to a website because of ads on other websites
two catgories of referral traffic
paid (Media ads)
unpaid (Links)
search traffic
refers to the number of visitors who land on a website through search engine results
two types of search traffic
Paid (ads of googles search page)
Unpaid (organic search)
advantage of search traffic
visitors may already be in the desire stage
email traffic
comes from an ad sent to a customers email
conversion
target action you wish the visitor to take
conversion rate
percentage of visitors who convert
