Chap 4 Flashcards
A broker must have excellent knowledge of…
The range of products and services available, including the benefits and features of the policy
A benefit is…
A favourable result for the customer arising from a particular advantage
Sales and marketing must sell on..
Benefits not features
Features are…
A characteristic of the service or product such as a standard policy wording.
Brokers must ask questions until….
They establish the underlying needs of their clients requests.
Brokers must explain the insurance…
Product and translate any jargon
Brokers will need to explain….
1) Why they are recommending something
2) How it will deliver or how it will not deliver the benefits the clients want
There is an overarching need for
Transparency and the broker must advise the client on the precise terms of cover
Once the broker has established the clients wants they will need to provide a…
Copy of their clients demands and needs via a suitability statement
A suitability statement will record
1) The clients needs
2) How the recommendation addresses these demands and needs
3) The reasons behind the recommendation
A small company will focus on…
Policy
A large company will focus on…
Utilising risk management/risk financing services
Written agreements with clients include…
1) Regulatory info
2) Broking firms terms of business
3) Details of the service the broker is providing
4) Brokers remuneration
The regulatory information must include…
1) Regulated activities the firm is authorised to take
2) The cooling off period
3) Details of firms complaints
A TOBA is
Market agreements which detail how a broker is to do business with various parties including…
Insurers/clients/producing brokers