Chap 12 and 14 Flashcards
verbal codes consisting of symbols that a speech community uses for communication
languages
verbal symbols that stand for or represent ideas
words
a specialized, technical vocabulary that serves the interests and activities of a particular group
jargon
emotional overtones, related feelings, and associations that cluster around a word
connotative meaning
words or phrases with powerful negative connotations, used to describe some quality of a person r group
epithets
words or phrases that substitute an inoffensive term for a potentially offensive, embarrassing, or unpleasant thing
euphemisms
characteristics of spoken language compared to written language
oral style
nonessential language
verbiage
specific rater than general r abstract, terms
concrete words
imprecise terms that have indefinite boundaries
vague words
saying words in one phrase, and reversing them in the next phrase
antimetabole
words with recurring initial sounds
alliteration
words that end in the same sound
rymes
comparison of two dissimilar things
metaphor
combining metaphors from two or more sources, starting with one comparison and ending with another
mixed metaphor
short comparisons that use the word like or as to compare tow items that are alike in one essential detial
similies
recurring metaphors and similes that arise from shared human and natural experiences
archetypal symbols