Changing Places - Unit 6 Flashcards
What is re-imaging?
Positively changing the standing and reputation of a place through specific improvements
What is regeneration?
Positively transforming the economy of a place that has displayed symptoms of decline
What is rebranding?
Developing a place to reposition its image and change people’s view of it, helping to sell the place to a target audience
Case study 1?
Ludlow - a historic market town in South Shropshire
What is the population of Ludlow?
10,000
How has Ludlow rebranded itself to deal with post productive rural economy?
- Historic importance, e.g. 11th century castle
- Centre of food, gastronomy & artesian production
What factors have contributed to Ludlow becoming a renowned centre for quality food?
1- The Ludlow Food Festival
2- The ‘Cittaslow’ slow food movement and ‘local to Ludlow’
3- Ludlow Food Centre
What year did the first food festival run in Ludlow?
1995
What was the main idea of the food festival?
Promote the areas small food and drink producers and encourage visitors to explore further shops, restaurants & pubs
How has the number of visitors to the event changed between 2000 to 2010?
In 2000 = 12,000
in 2010 = 21,000
What else happens at the festival?
- Live music
- Kids cookery
- Bouncy castles
What is the Cittaslow movement?
Encourages small towns with less than 50,000 people to develop based on quality of life principles
Where and when was the Cittaslow movement formed?
Italy in 1986
Name 1 key component of the Cittaslow movement
Slow Food Ludlow Marches
What year was Ludlow the first UK’s food town?
2005
Give 3 key aims of the slow food movement
1- GOOD - quality, flavoursome & healthy food
2- CLEAN - production that doesn’t harm environment
3- FAIR - fair conditions & pay for producers
What does the ‘Local to Ludlow’ campaign promote?
Food and drink produced within 30 miles of the town
What are the aims of the ‘Local to Ludlow’ campaign?
- To reduce the environmental cost of food production
- To support the local food economy
What is the Ludlow Food Centre?
A food shopping experience where farming, food production and retailing come together to create an award-winning environment
Give 1 example of another food establishment in Ludlow
The mousetrap - a specialist cheese shop
What are the consequences of rebranding in Ludlow?
- Increase in house prices
How has rebranding of Ludlow impacted on the “rural poor” of Ludlow?
- Sandpits Estate
- Area of social housing that falls into the bottom 40% of deprived areas in the country
- Unemployment = 8.7%, compared to regional average = 4.6%
- 25 pubs per week shutting down
Name a case study of regenerating an area of mining industrial decline
The Eden Project, Cornwall
What is diversification?
Changing the project for different customers
Where is the Eden Project located?
On the site of a derelict china clay mine, 3 miles north east of St. Austell
Describe the background of the Eden Project
It houses a diverse collection of plant and flower species collected from around the world, cared for under 2 large geodesic ‘bio-domes’ that create artificial Mediterranean & tropical climates
When did the Eden Project open?
17th March 2001
How many school children visited?
600,000
Name 2 other events that happen at the Eden Project
1- The Eden Session
2- The Big Lunch
Give 2 positive economic impacts of the Eden Project
1- 12.8 million visitors since open
2- 1,400,000 visitors in 2004
Give 2 negative economic impacts of the Eden Project
1- Jobs have low wages due to seasonality
2- increasing difficulty of full time recruitment of 7%
Give 2 positive social impacts of the Eden Project
1- Employs 700, with 3000 jobs
2- Education centre
Give 2 negative social impacts of the Eden Project
1- Traffic has increased yearly by 13%
2- Jobs are only short-term due to seasonality
Give 2 positive environmental impacts of the Eden Project
1- Redeveloped brownfield site from an old china clay mine
2- 20% of all transport to Eden is public
Give 2 negative environmental impacts of the Eden Project
1- Litter in the area has increased
2- Pollution increased due to congestion
How many jobs were axed from the china clay industry?
800
What were the job losses a result of?
Restructure within its mid-Cornwall operations
What is the name of the company operating the china clay pits?
Imerys
