ch.9

Question 1

consumer culture

Answer 1

societal beliefs that define what is socially gratifying

Question 2

cultural norms

Answer 2

rule that specifies the appropriate behavior in a given situation within a specific culture

Question 3

cultural sanctions

Answer 3

penalty associated with performing a non gratifying or culturally inconsistent behaivor

Question 4

socialization

Answer 4

learning through observation and the active processing of information about everyday experience

Question 5

enculturation

Answer 5

the way a person learns his or her native culture

Question 6

acculturation

Answer 6

process where consumers learn a culture other than their own

Question 7

ethnic identification

Answer 7

degree to which consumers feel a sense of belonging to their culture

Question 8

modeling vs. shaping

Answer 8

modeling is process of imitating consumers behavior, shaping consumers behavior adapts to culture thru rewards and sanctions

Question 9

transitional equivalence

Answer 9

exists when 2 phrases share same meaning in 2 different cultures

Question 10

Metric Equivalence

Answer 10

use of numbers to represent quantities uniformly across cultures

Question 11

BRIC Market

Answer 11

Brazil, Russia, India, and china

Question 12

Glocalisation

Answer 12

marketing strategy may be global but implementation of marketing tactics should be local ex)McDonald’s

Question 13

Power Distance

Answer 13

extent to which authority and privileges are divided among different groups within society

Question 14

uncertainty avoidance

Answer 14

extent to which a culture is uncomfortable with things that are unknown

Question 15

long term orientation

Answer 15

values consistent with Confucian Philosophy, prioritize of future rewards

Question 16

renquing

Answer 16

the idea that favors must be returned