ch.11

Question 1

Personal Shopping Value (PSV)

Answer 1

overall subjective worth of a shopping activity considering all associated costs and benefits there’s hedonic and utilitarian

Question 2

Impulsivity

Answer 2

represents how sensitive a consumer is to immediate rewards

Question 3

Consumer Self Regulation

Answer 3

tendency for consumers to inhibit outside or situational influences from interfering with shopping intentions (action oriented have high capacity to self regulate while state oriented have low capacity)

Question 4

Atmospherics

Answer 4

feelings created by the total aura of physical attributes that compromise the physical enviornment

Question 5

servicescape

Answer 5

physical environment in which consumer services are performed

Question 6

Fit and Congruity

Answer 6

two factors that help create a competitive advantage. Fit is the appropriateness of the elements while congruity is the consistency of the elements (elements = music, color etc.)

Question 7

Source Attractiveness

Answer 7

degree to which a sources physical appearance matches a prototype for beauty and forms a favorable respnse

Question 8

social comparison

Answer 8

naturally occurring mental comparison of the self with the target individual

Question 9

antecedent conditions

Answer 9

mood, orientation, economic resources, security

Question 10

epistemic shopping

Answer 10

activities oriented toward acquiring knowledge about products

Question 11

reversal theory

Answer 11

tries to explain how environmental elements can lead to changes in shopping orientation

Question 12

hedonic shopping value

Answer 12

worth of shopping because the time spent doing it is personally gratifying

Question 13

olfactory

Answer 13

refers to humans physical and psychological processing of smells

Question 14

foreground music

Answer 14

music that becomes focal point of attention and can have strong effects on consumers