ch.10

Question 1

microculture

Answer 1

links a group of people who share similar values and tastes with a larger culture group includes role conflict & divergence

Question 2

Role Conflict

Answer 2

a situation where a consumer experiences conflicting expectations based on cultural expectations

Question 3

Divergence

Answer 3

a situation in which consumers choose membership in microcultures in order to stand out or define themselves

Question 4

Cohort

Answer 4

a group of people who have lived thru the same experiences and end up sharing their core values ex)Baby boomers

Question 5

Demographics

Answer 5

Observable, statistical aspects of populations such as age, gender or income

Question 6

Demographic Analysis

Answer 6

a profile of a consumer group based on their demographics

Question 7

Cultural & Demographic Trends Affecting CB

Answer 7

Declining birth rates, increasing consumer affluence, increase life expectancy and increase in cultural diversity

Question 8

Baby Boomers vs. Generation X

Answer 8

baby boomers were born between 1946 & 1964, generation x is between 1965 and 1980, than generation y/millennials