CH8: Memory Flashcards
memory
reconstruction of past to suit present demands
parallel processing
searching for 1 feature
serial processing
searching for 2+ features
encoding
brain memorizing event
sensory memory
stitch moments together to see world as a whole
iconic memory
fleeting visual afterimage
echoic memory
fleeting visual aftersound
icon/echo
lingering neuronal activity
immediate/working/active/short-term memory
holds info @ front of mind
3 components of working memory
representation, duration, capacity
representation
type of info stored (visual + verbal for sure)
duration
how long info stays in active memory
maintenance rehearsal
repeating info to keep it in STM
capacity
how much info you can rehearse (2 sec worth)
chunking
organizing info in meaningful units to remember (phone #)
working memory model
how memory is manipulated (phono loop, visual sketchpad, central exec)