ch.7 - competing in international markets Flashcards
- Access to new customers
- Lowering costs
- Diversification of business risk
Reasons to compete in new markets
The potential for government upheaval or interference with business to harm an operation within a country.
- nationalization: company’s assets in a country are seized by the national government
Political Risk
The potential for a country’s economic conditions and policies, property rights protections, and currency exchange rates to harm a company’s operations within a country.
Economic Risk
The potential for a company’s operations in a country to struggle due to **differences in language, customs, norms, and customer preferences. **
Cultural Risk
- Strategy, structure, and rivalry
- Factor Conditions
- Demand Conditions
- Related and Supporting Industries
The Diamond Model
How challenging it is for companies to survive domestic competition
Company strategy, structure, and rivalry
The nature of raw material and other inputs that companies need in order to create goods and services.
- just in-time inventory management: a production system that conserves space and lower costs by requiring inputs to arrive at the moment they are needed.
Factor conditions
The nature of domestic customers, especially whether or no they have high expectations of the goods and services that they buy.
Demand conditions
The extent to which companies’ domestic suppliers and other complementary industries **are developed and helpful. **
Related and supporting industries
How challenging it is for companies to survive domestic competition.
Company stratergy, structure, and rivalry
a company that has operations in more than one country
Multinational Corporation (MC)
strategy that sacrifices efficiency in favor of emphasizing responsiveness to local requirements within each of its markets.
part of the multinational corporation
Multidomestic strategy
strategy that sacrifices responsiveness to local requirements within each of its markets in favor of emphasizing efficiency.
part of the multinational corporation
Global Strategy
strategy that seeks a middle ground between a multidomestic strategy and a global strategy
Transnational strategy
Creating goods within a company’s home country and then shipping them to another country.
Exporting