Ch.6

Question 1

Agenda-Setting

Answer 1

Determining which public-policy questions will be debated or considered

Question 2

Bias

Answer 2

An inclination or preference that interferes with partial judgement

Question 3

Blog

Answer 3

A regular updating of one’s ideas on a specific website. The word comes from web log.

Question 4

Consensus

Answer 4

General agreement among the citizens on an issue

Question 5

Divided Opinion

Answer 5

Public opinion that is polarized between two different positions

Question 6

Framing

Answer 6

In a media report, the technique of embedding an issue in particular examples or story lines to alter public perceptions of the issue

Question 7

Gender Gap

Answer 7

The difference between the percentage of women who vote for a particular candidate and the percentage of men who vote for the candidate

Question 8

Generational Effect

Answer 8

A long-lasting effect of the events of a particular time on the political opinions of those who came of political age at that time

Question 9

House Effect

Answer 9

In public opinion polling, an effect in which one polling organization’s results consistently differ from those reported by other poll takers

Question 10

Internet Service Provider

Answer 10

A corporation that sells access to the internet

Question 11

Media

Answer 11

The channels of mass communication

Question 12

Net Neutrality

Answer 12

The principle that an ISP should treat all traffic equally

Question 13

Opinion Leader

Answer 13

One who is able to influence the opinions of others because of position, expertise, or personality

Question 14

Opinion Poll

Answer 14

A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population

Question 15

Peer Group

Answer 15

A group consisting of members who share common social characteristics.

Question 16

Priming

Answer 16

In a media report, using only certain facts to shape the public’s response to an issue

Question 17

Public Agenda

Answer 17

Issues that are perceived by the political community as meriting public attention and governmental action

Question 18

Public Opinion

Answer 18

The aggregate of individual attitudes or beliefs shared by some portion of the population

Question 19

Sampling Error

Answer 19

The difference between a sample result and the true result if the entire population had been interviewed

Question 20

Sound Bite

Answer 20

A brief, memorable comment that can easily be fit into news broadcasts

Question 21

Spin

Answer 21

An interpretation of political events that is favorable to a candidate or officeholder

Question 22

Spin Doctor

Answer 22

A political adviser who tries to convince journalists of the truth of a particular interpretation of events