Ch.5 (Product Development Continuum) Flashcards

1
Q

Time-based competition

A

Time-based competition

Competition based on time; rapidly developing products and moving them to market.

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2
Q

Joint ventures

A

Joint ventures

Firms establishing joint ownership to pursue new products or markets.

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3
Q

Alliances

A

Alliances

Cooperative agreements that allow firms to remain independent, but pursue strategies consistent with their individual missions.

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