Ch.5 (Product Development Continuum) Flashcards
1
Q
Time-based competition
A
Time-based competition
Competition based on time; rapidly developing products and moving them to market.
2
Q
Joint ventures
A
Joint ventures
Firms establishing joint ownership to pursue new products or markets.
3
Q
Alliances
A
Alliances
Cooperative agreements that allow firms to remain independent, but pursue strategies consistent with their individual missions.