Ch5 Flashcards
1
Q
Porters 5 forces
a) Definition
b) What are the 5 forces?
A
a) Porter’s 5 forces can be used to assess the attractiveness of a industry in term of long run profitability
b) The 5 forces:
1) Threat of new entrants
2) Threat of substitutes
3) Power of customers
4) Power of suppliers
5) Competitive rivalry
