Ch18

Question 1

What are the 4 parts of Mendelow’s matrix? (4)

Answer 1

1) Minimal Effort
2) Keep informed
2) Keep satisfied
4) Key players

Question 2

How do you evaluate a mission statement? (4)

Answer 2

1) Purpose
2) Strategy
3) Policies
4) Values

Question 3

What is PESTEL stand for?

Answer 3

Political
Economic
Social
Technological
Environmental 
Legal

Question 4

Porter’s diamond?

a) Definition
b) What

Answer 4

a) Porter’s diamond identifies why particular nations enjoy sustained competitive advantage in particular products

b)

1) Factor Conditions
2) Demand Conditions
3) Strategy, Structure and rivalry
4) Related and supporting industries

Question 5

Porter’s 5 forces?

a) Definition
b) What are they

Answer 5

a) Porter’s 5 forces model analyses the threats within the industry environment

1) Threat of new entrants
2) Threat of new substitutes
3) Power of suppliers
4) Power of customers
5) Competitive rivalry

Question 6

Porter’s value chain analysis

a) Briefly describe the purpose of Porter’s value chain
b) What is it?

Answer 6

a) Porter’s value chain examines how the business can gain a competitive advantage by breaking it down into primary and secondary activities

b)

1) Primary Activities
- Inbound logistics
- Operations
- Outbound logistics
- Sales and marketing
- Service

2) Secondary Activates
- Firm Infrastructure
- Human resource management
- Technology development
- Procurement
-

Question 7

What are the categories of the BCG matric?

Answer 7

1) Star
2) Cash-cow
3) Problem Child
4) Dog

Question 8

What is SWOT analysis?

Answer 8

Strengths
Weaknesses
Opportunities
Threats

Question 9

a) What are porter’s generic strategies?

b) When to use them?

Answer 9

a)
1) Cost Leadership
2) Differentiation
3) Focus / Niche

b) Use for conclusion on a competitive positioning questions - “Explain the competitive positioning of the organization”

Question 10

What is Ansoff Matrix? (4)

Answer 10

1) Market Penetration
2) Market development
3) Product development
4) Diversification

Question 11

a) What is the 4Ps model used for? (2)

Answer 11

1) Market Research

2) Marketing Strategies

Question 12

How to answer a question on organizational structure?

“Discuss the appropriateness of the organization’s current structure”

Answer 12

1) Brief definition of organizational structure
2) Identify and explain the current structure and briefly discuss the advantages and disadvantages:
- Tall or Flat
- Centralized or Decentralized
- Mechanistic or organic