Ch.12 Price Setting

Question 1

__ is something given up in exchange to acquire G/S, including Time Lost to wait for G/S

Answer 1

Price

Question 1

4 Trends of Current Consumer Market

Answer 1

1. Buyers carefully evaluate Price & Value
2. Private & Generic brands bargained price ⇒ $ ↓
3. Gaining market share by $ ↓
4. Online shopping comparison ⇒ $ ↓

Question 2

4 Steps Pricing Process

Answer 2

1. Establish $ Obj
2. Estimate DD, cost, profit
3. Choose $ Strategy ⇒ base price
4. Pricing Tactics to fine-tune base price