Ch12-16 Flashcards
Crisis
An event that if allowed to escalate can disrupt an organization’s normal operations, jeopardize its reputation, and damage its bottom line
Warning Stage
The first stage of a crisis. If warning signs are recognized and appropriate action is taken quickly, the negative effects of a crisis can be averted of minimized
Risk Assessment
The first step in effective crisis communications. In this step, practitioners identify potential hazards their organization may face
Point of No Return
The second stage of a crisis. Once this moment is reached, a crisis becomes unavoidable
Cleanup Phase
The third stage of a crisis. During this stage, an organization deals with a crisis and its after0math. How long this period lasts is influenced by the degree to which the organization is prepared to handle crises
Things Return to Normal
The fourth and final stage of a crisis. During this stage, the immediate threat created by the crisis is over, but its lingering effects are still felt. Although things may have returned to “norma,” normality now may be much different from what it was before the crisis
Credentialing
A process for establishing the identity of people working in an otherwise restricted area. Usually used in connection with reporters, credentialing invokes issuing passes of badges that give access to an area such as a media information center
Intellectual Property
Original work of authorship that are fixed in a tangible form of expression
IMC
An organization’s examination and analysis of its own marketing communications: procedures, databases, personnel, messages, and so on
Privacy
A person’s right to be left alone and be free from unwarranted publicity
Direct Marketing
The delivery of individualized advertising to consumers one at a time as opposed to mass advertising
Database Marketing
The use of individual consumer information, stored in a database, to help plan marketing decisions
Marketing Mix
The four traditional aspects of marketing; product, price, promotion, and place
Appropriation
A tort in libel law. In this context, it is the commercial use of someone’s name, voice, likeness, or other defining characteristics without the person’s consent
Insider Trading
The purchase of sale of stocks or bonds on the basis of inside information that is not available to other investors. It is a violation of federal law and professional codes of ethics
Defamation
A burden of proof in libel. In that context, defamation in any communication that unfairly injures a person’s reputation and ability to maintain social contacts
Copyright
A legal designation that protects original works from unauthorized use. The notion ©, meaning copyright, indicates ownership of intellectual property
Litigation Public Relations
The use of public relations research, strategies, and tactics to influence events surrounding legal cases
Libel
A false communication that wrongfully injures the reputation of another. ‘to make a successful claim of libel, a plaintiff must meet the requirements of a five-point burden of proof
NY Times vs. Sullivan
Landmark 1964 US Spreme Court ruling that established a higher burden of proof in libel cases brought by public officials
Securities and Exchange Commission (SEC)
A federal agency that administers federal securities laws to ensure that the nation’s securities markets are fair and honest
Freedom of Info Act
A federal law requiring all government documents, except those covered by specific exemption, to be open for public inspection
Trademarks
A legal designation indicated by the symbol ® that protects names, designs, slogans, and symbols associated with specific products
Annual Report
A once-a-year informational conference that a publicly held company must, by law, hold for its stockholders
