Ch.11- Factorial Design

Question 1

Factorial Design

Answer 1

Experimental design with more than 1 IV

Question 2

Hybrid Design

Answer 2

Any factorial design that has at least one quasi-independent variable

Question 3

Interaction

Answer 3

One IV’s influence on the dependent variale changes depending on the level of the other independent variable

Question 4

Main Effect Hypothesis

Answer 4

Prediction that focuses on one independent variable at a time ignoring all other iVs

Question 5

Interaction Effect Hypothesis

Answer 5

Prediction about how the levels of one IV will combine with another IV to impact the dependent variabe in a way that extends beyond the sum of the 2 seperate effects

Question 6

Crossover Interaction

Answer 6

When the infuence of one IV on the otehr reverses across levels of the other variable

i.e. scent helps effectiveness of direct pickup line and hindered indirect line

Question 7

2 Way ANOVA

Answer 7

Simultaneosly test how 2 seperate nomical or categorical IV influence the DV, and how those independent variables interact to influence the DV

Question 8

Cell Mean

Answer 8

Mean on the DV for participants with a specific combination

Question 9

Marginal Mean

Answer 9

Average of all participants on one level of the IV

Question 10

Synergistic Effect

Answer 10

2 variables combine to produce an outcome that is bigger than what each one contributes

Question 11

Suppression Etffect

Answer 11

Effect whee 2 variables combine to produce an outcome that is smlaler than what each individual variable contributes