CH1- ENTERPRISE Flashcards
ENTREPRENEUR
Individuals who have an idea and are willing to take risks in pursuing this by entering the business world and encouraging it to grow.
ENTERPRISE
A process by which new businesses are formed and new ideas are created and brought to the market.
ENTERPRISE SKILLS
Skills that allow an individual or organisation to respond effectively to changing marketing conditions.
RISK
A probability of threat of damage, injury, liability, loss or any other negative occurrence that is caused by external or internal vulnerabilities and that may be avoided by preemptive action.
OPPORTUNITY COST
The next best alternative foregone, which you could have chosen but did not.
MOTIVES FOR BECOMING AN ENTREPRENEUR
Increasing affluence
Easier to borrow money in the current economic climate
Political influence- government action, start up schemes etc
GOVERNMENT SUPPORT
Reducing business tax
Reducing barriers to raising finance
Improving support for small businesses
Legislations to promote competition
Barriers to entry
How easy or difficult it is in entering the market