CH 30 Flashcards
1
Q
Growth
A
When sales are increasing at their fastest rate
2
Q
Maturity
A
Sales are near there highest, but the rate of growth is slowing down.
3
Q
Decline
A
Final stage of the cycle, when sales begin to fall.
4
Q
Extension Strategies
A
Used to extend the life of a product before it goes into decline. This can involve differentiating it, marketing it more effectively or reestablishing with a whole new concept of the product.
5
Q
Extension Techniques
A
Advertising Price reduction Adding value Explore new markets New packaging
6
Q
Introduction
A
Researching, developing and then launching the product.
