ch: social media info systems "a summary"

Question 1

what is social media

Answer 1

-use of info tech to support the sharing of content amoung networks of users and enables ppl to form communities of practice or simply communities which are groups of people related by common interest

-electronic communications such as websites for social networking through which users create online communities to share info, ideas, personal messages, and other content

Question 2

social media info system (SMIS)

Answer 2

sharing content among netoworks of users

Question 3

social media is a converagance of what disciplines

Answer 3

-physcology
-sociology
-computer science
-MIS
-marketing
-organization theory

Question 4

what are the 3 SMIS roles by organizational units

Answer 4

-social media providers
-users
-communities

Question 5

social media providers

Answer 5

-attracting and targeting demograpjc groups
-facebook. instagram

Question 6

users

Answer 6

individuals and organizations using SMIS

Question 7

communites

Answer 7

mutual interest that tancend family, geographic, and organizational boundries

Question 8

community A

Answer 8

first tier community of users who have a direct relationship to the site

Question 9

communities B-E

Answer 9

second tier communities intermediated by a first tier user

Question 10

five components of SMIS

Answer 10

hardware, software, data, procedures, people

Question 11

SMIS is not free, what are the costs

Answer 11

costs to devlop, implement, and manage social networking procedures

-direct labor costs

Question 12

96% of companies use/…

Answer 12

social media to recruit employees

Question 13

how do value chains determine dynamic processess

Answer 13

SM fundamentally changes the balance of power among users, communities, and organizations

Question 14

social CRM

Answer 14

customers craft their relationship (blogs, FAQ, sites for commentary)

-customers search content, contribute review and commentary, ask questions, create groups, etc

-not centerd on customer lifetime value

Question 15

microsoft MVP program

Answer 15

tech experts who passionaltly share their knowledge with the community

Question 16

social media and inbound and outbound logistics benefits

Answer 16

-numerous solutions ideas/rapid evaluation of them

-better solutions to complex supply chain problems

-facilitates user-created content and feedback among netowks needed for problem solving

Question 17

social media and inbound and outbound logistics loss of privacy

Answer 17

-open discussion of problem definitions, causes, and solution contraints

-problem solving in front of your competitors

Question 18

crowdsourcing

Answer 18

practice of engaging a crowd or group for a common goals (often innovation, problem solving, or efficiency). It is powerd by new technologies, social media, and web

Question 19

HR using social media

Answer 19

-finding prospective employees, recruiting, and evaluating candidates

-emplyee comunications

risks
-Forming erroneous conclusions about employees
– Pushing unpopular management message

Question 20

monetize

Answer 20

make money from, their application, service, or content

Question 21

revenue models for social media

Answer 21

-advertising (pay for click, use increases value)

-freemium (offers users a basic service for free and then charges a premium for upgrades or advnaced features)

-sales (apps and vritual goods, affiliate commission, donations)

Question 22

developing an effective SMIS

Answer 22

focus on being a cost leader or on product differentiation (indsutry wide or within a segment)

Question 23

social media plan development

Answer 23

1- define your goals
2-identify success metrics
3- identify target audience
4-define your value
5-make personal connections
-gather and analyze data

Question 24

what are metrics

Answer 24

measurements used to track performance