Ch 8. Management Activities of Planning, Organising & Controlling Flashcards
Planning
Clearly setting out the goals for the organisation and how these are to be achieved
Stages in the planning process (4)
- Analyse the situation (where are we now)
- IdentIfy the goal (where do we want to go)
- Draft a plan (how will we get there
- Implement and review (break into manageable steps & review progress)
SWOT analysis
A management technique used to access a business in terms of its strengths, weaknesses, opportunities and threats
Mission Statement
Short but precise one-or-two sentence statements used by companies to summarise ‘who we are, what we do and where we’re headed’
Types of plans (4)
- Strategic plan
- Tactical plan
- Operational plan
- Contingency plan
Strategic plan
Long term plan for the whole business
Normally covers 5 or more years
Tactical plans
Break the general strategic plan down into shorter, more specific and manageable steps, usually one or two year periods
Operational plans
Short-term plans that set targets for weeks or months ahead
Contingency plans
Special plans prepared to cope with emergencies or unexpected circumstances
An effective plan (SMART)
- Specific
- Measurable
- Agreed
- Realistic
- Timed
Why is planning important to management (7)
- Helps identify internal strengths
- Helps identify internal weaknesses
- Helps identify new opportunities
- Helps identify threats
- Sets out clear targets
- Assists leadership and motivation
- Provides the necessary information to investors
Organising
Bringing people and resources together effectively to implement plans
Organising allows a manager to..(4)
- Identify the work to be done
- Create a suitable organisational structure
- Identify who will do what tasks
- Maintain a clear chain of command
Organisational structures
Identify the different departments and management functions in an organisation
Types of organisational structures
- Functional
- Product
- Geographic
- Matrix/team-based
A functional structure
Divides a business into different departments according to the management functions of marketing, production, human resources and finance
Advantages of functional structures (2)
- Builds up staff skills and expertise
- Provides clear promotional paths
Disadvantages of functional structures (2)
- Employees lose sight of the overall business mission
- Communications can be slow
A product structure
Organises a business on the basis of the products it makes
Advantages of product structures (3)
- Improves communications
- A business can adapt different products to customer needs
- Focus on its own customers
Disadvantages of product structures (2)
- Wasteful competition between different product divisions
- Wasteful duplication of management