Ch 8 CA RE Practice Flashcards
What acronyms can be used as a guide to effective advertising?
AIDA
The purpose of advertising is to communicate the ____ of the property through the property’s features?
A benefits
B Interest
C Descriptions
D Desire
A benefits
Was does AIDA stand for..?
Attention
Interest
Desire
According to TILA, an ad for a loan must include which of the following..?
A The terms of the loan payment
B Down payment requirements
C The APR of the loan
D All of the above
D All of the above
What occurs when an agent advertises a property with the intention of showing another property to prospective buyers?
Bait and switch
Buyers typically make decisions based on emotion rather than logic?
True
Which of the following info can be included on an agent’s personal website?
A A loan qualifier
B Links to info about local schools
C Neighborhood demographics
D All of the above
D All of the above
Which of the following features allows an agent to include their listings on their own website:
A Conversion pixel
B Plugin
C IDX
D Form Builder
C IDX
Advertising by a real estate broker may be considered institutional of ?
A Special
B Specific
C Individual
D Proprietary
B Specific
Specific advertising is also known as?
A Institutional ad
B Conversion ad
C Brand Ad
D Operational ad
Operational advertising
Institutional ad is primarily used for ?
A Providing info about properties
B Selling a prospective buyer on a property
C Marketing a specific property
D Branding purposes
D Branding purposes
What type of ad is used to sell an individual property?
Specific ad
