CH 8

Question 1

What is a click-and-brick e-commerce?

Answer 1

• Mixes traditional commerce and e-commerce. It takes advantage of online interaction with customers yet retains the benefits of having a physical store location.

Question 2

What are 3 examples of B2C e-commerce business models?

Answer 2

• merchant
• brokerage
• advertising

Question 3

What are 9 major e-commerce categories?

Answer 3

• C2C (Consumer to Consumer)
• C2B (Consumer to Business)
• C2G (Consumer to Government)
• B2C (Business to Consumer)
• B2B (Business to Business)
• B2G (Business to Government)
• G2C (Government to Consumer)
• G2B (Government to Business)
• G2G (Government to Government)

Question 4

What is e-procurement? What are 2 of its advantages?

Answer 4

Enables an organization’s employees to order and receive services and materials directly from suppliers.

• reducing costs
• improving relationships between suppliers and participating organizations

Question 5

What are 2 drivers of voice-based e-commerce?

Answer 5

Widespread availability of smartphones such as Apple iPhone and Voice assistant platforms such as Amazon’s Alexa

Question 6

What are 3 popular electronic payment systems?

Answer 6

• PayPal
• Apple Pay
• e-wallets (virtual wallets for cryptocurrency)

Question 7

What is a hyper-social organization?

Answer 7

Companies that leverage social media to better connect with customers and increase sales through the social process.

Question 8

In addition to hardware, software, people, and procedures, what are 3 additional components of a social media information system?

Answer 8

• Application (app) providers: Social media sites such as Facebook, Twitter, LinkedIn, and Snapchat
• User communities: All the people (you and me) that use any of the social media apps.
• Sponsors: Businesses that pay money to social media sites to advertise their products and services