CH 8 Flashcards
Language & Thought
1
Q
Cognitive psychology
A
study mental processes & structures that cannot be observed
attention, learning, problem solving, memory, language
2
Q
Controlled thinking
A
conscious, intentional, voluntary
3
Q
Automatic thinking
A
non concious, unintentional, involuntary
4
Q
self schema
A
info about ourselves
5
Q
person schema
A
beliefs about other people
6
Q
role schema
A
expected behaviour
7
Q
event schema
A
typical sequence of action
8
Q
priming
A
activation of certain associations
9
Q
availability heuristic
A
judging frequency/likelyhood based on ease of recall
10
Q
representative heuristic
A
jusdging frequency/likelyhood based on resemblance
11
Q
behaviourist
A
language learned through imitation
