Ch. 7 Attitude and Attitude Change Influencing Thoughts and Feelings

Question 1

attitudes

Answer 1

evaluations of people, objects, and ideas

• social psychologists have found 3 components of attitudes
  
  • cognitive
  • affective component
  • behavioral component

Question 2

cognitively based attitude

Answer 2

an attitude based primarily on people’s beliefs about the properties of an attitude object
-based on pluses or minus on how attractive the object is regarding is qualities and advantages

Question 3

affectively based attitude

Answer 3

an attitude based more on people’s feelings and values than on their beliefs about the nature of an attitude object

• this can stem from peoples moral believes or religions, not from facts
• yet others can be a result from conditioning

Question 4

classical conditioning

Answer 4

the phenomenon whereby a stimulus that elicits an emotional response, until the neutral stimulus takes on the emotional properties of the first stimulus

Question 5

operant conditioning

Answer 5

the phenomenon whereby behaviors we freely chose to perform become more or less frequent depending on whether they are followed by a reward (positive reinforcement or punishment)

Question 6

behaviorally based attitudes

Answer 6

an attitude based on observations of how one behaves toward an object
-this stems from having ambiguous feelings towards the object, one looks at the behavior to find why we act upon it and if we like it or not

Question 7

explicit attitudes

Answer 7

attitudes that we can consciously endorse and can easily report

Question 8

implicit attitudes

Answer 8

attitudes that are involuntary, uncontrollable, and at times unconscious

Question 9

persuasive communication

Answer 9

communication(e.g. a speech or television ad) advocating a particular side of an issue

Question 10

subliminal messages

Answer 10

words or pictures that are not consciously perceived but many nevertheless influence peoples judgement attitudes, and behaviors
-don’t work when encountered in everyday life, only works in experimental research