Ch. 7

Question 1

Cognitively Based Attitudes

Answer 1

An attitude based primarily on people’s beliefs about the properties of the object

Question 2

Affectively Based Attitudes

Answer 2

An attitude based more on people’s feelings and values

Question 3

Behaviorally Based Attitudes

Answer 3

An attitude based in observations of how one behaves toward an object

Question 4

Theory of Planned Behavior

Answer 4

Attitude, Subjective norms, and perceived behavioral control Tim pact intention
Intention impacts behavior

Question 5

Persuasive Communication

Answer 5

A message advocating for a particular side of an issue

Question 6

Yale Attitude Change Approach

Answer 6

The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages,
focusing on the source
the nature of the communication,
and the audience

Question 7

Elaboration Likelihood Model

Answer 7

two ways that persuasive communication can change attitude: centrally and peripherally

Question 8

Central Route to Persuasion

Answer 8

The case in which people have both the ability and the motivation to elaborate on a persuasive communication, listening to and thinking about the arguments presented

Question 9

Peripheral Route to Communication

Answer 9

The case in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by more superficial cues

Question 10

Attitude Inoculation

Answer 10

Making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position

Question 11

Reactance Theory

Answer 11

The idea that when people feel their freedom is being threatened, they are more likely to perform the prohibited action