Attitudes and Persuasion

Question 1

In what ways do parents influence attitude formation?

Answer 1

Biological genes are predictors of some attitudes

Acting as gatekeepers in terms of what is allowed in the household thus shaping your attitudes

Question 2

In what ways do peers influence attitude formation?

Answer 2

They can affect informational or normative influences

Question 3

What did the Bennington College Study demonstrate?

Answer 3

Attitudes are strongly affected by whom you regard to be a crucial person in your life. The study of women at college seeing if they transition from republican to democrat depending on if they preferred parents or peers.

Question 4

What is a bogus pipeline?

Answer 4

Fake polygraph

Question 5

What is the dual attitude theory of these two types of attitudes?

Answer 5

When an explicit attitude is contrary to an implicit attitude?

Question 6

What is the principle of compatibility?

Answer 6

Only specific attitudes help predict behavior

Question 7

What is the Theory of Planned Behavior?

Answer 7

Attitude, subjective norms, and perceived control affect intent which impacts behavior

Question 8

What is the Yale Approach?

Answer 8

Who says what to who

Question 9

How can one resist the effects of product placement?

Answer 9

Being aware that it is product placement

Question 10

What is attitude inoculation?

Answer 10

A model by which you can prevent attitude change by inoculating them by a few, small doses of persuasions that are all rejected so when they get the full blown persuasion attempt they will reject it