Ch 7 Flashcards
The marketing of goods and services to individuals and organizations rather than personal consumption
B2B Marketing
A product used manufacture other goods and services
Business product
A product bought to satisfy an individual’s personal wants or needs
Consumer product
A measure of a websites effectiveness
visits x duration x number of pages viewed
Stickiness
A firm’s belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely
Relationship commitment
A network of interlocking corporate affiliates
Keiretsu
Individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or consumers
Original Equipment Manufacturers (OEM)
A detailed numbering system developed to classify business establishments by their main production process
North American Industry Classification System (NAICS)
The demand for business products
Derived demand
The demand for two or more items used together in a final product
Joint demand
A practice whereby business purchasers choose to buy from their own customers
Reciprocity
All people in an organization who become involved in the purchase decision
Buying center
